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CLIENT CASE STUDIES
Case Study: Omaha Protein Popcorn
Building a Digital Footprint and Driving Global Distributor Growth for a New Snack Brand
Client Background
Omaha Protein Popcorn is a new, high-protein snack brand aiming to disrupt the traditional popcorn category.
With a premium product and strong retail potential, the brand sought to establish its first-ever digital footprint – launching online sales, building awareness, and reaching key wholesale buyers such as hospitals, gas stations, corner stores, and distributors.
Challenge & Objectives
As a new entrant with zero online presence, Omaha Protein Popcorn faced the challenge of creating awareness and generating leads from scratch. Their objectives were clear:
Get product samples into the hands of key wholesale buyers and distributors.
Build a predictable acquisition system across Meta, Google, and Amazon.
Establish consistent organic visibility and a strong SEO foundation.
Reaching decision-makers in a fragmented retail landscape required a multi-channel strategy that blended paid media, automation, and SEO at scale.
Timeline & Scope
Project Start:
August 1, 2025 - Ongoing
Services Provided:
- Offer development and pricing strategy testing
- Creative development for ads and product pages.
- Paid media buying and funnel setup (Meta, Google, Amazon)
- Al-powered outbound email system to reach distributors
- SEO foundation, keyword research, and site optimization
- Al blog generation system for SEO content creation
Chapter
The Approach
01
Offer Development & Funnel Setup
We developed and tested multiple price points and bundle offers to identify the most profitable entry products for both DTC and wholesale channels.
02
Paid Media Strategy
Meta and Google Ads campaigns were built from scratch, optimized weekly, and scaled aggressively based on performance data. Campaigns were segmented by audience type (consumers vs. distributor leads).
- Dynamic creative testing refined visuals and messaging based on engagement.
- Retargeting sequences were built to capture warm traffic and abandoned carts.
03
Al Outbound Sales Agent
We deployed an Al-driven email outreach system to contact potential distributors and retail buyers directly, automating personalized introductions and sample offers.
04
SEO & Content Engine
Our team conducted an SEO audit and launched a blog automation workflow. Within 90 days, the Al content agent published 90 SEO-rich articles, driving sustained growth in organic traffic and search visibility.
05
Analytics & Optimization
Custom dashboards tracked performance across all acquisition channels, highlighting ROAS, CPA, and engagement trends for weekly optimization cycles.
Results
01
5x
increase in weekly Meta sales
while reducing cost per acquisition by 50%.
02
300%
growth in organic SEO traffic
within 4 months.
03
47
new store and distributor partnerships
generated through AI email outreach.
04
90 SEO-rich blog articles published in 90 days, fueling long-term ranking growth.
05
850,000+ post engagements in 90 days across Meta campaigns, expanding brand reach internationally.
06
New distributor accounts opened in Canada, New Zealand, Australia, Costa Rica, Mexico, Panama, and the Cayman Islands.
(Graphs show the progressive rise in organic traffic and improved CPA over time.) [Insert your uploaded screenshots here e.g. Traffic Growth, CPA Tables, Engagement Metrics]
Graphs show the progressive rise in organic traffic and improved CPA over time.
Key Takeaways
Combining paid acquisition with AI automation accelerated awareness and wholesale partnerships far faster than traditional outreach.
Consistent creative testing and pricing experiments reduced CAC by over 50% in 3 months.
SEO automation enabled an efficient content pipeline that built authority while paid channels scaled sales.
What's Coming
Next Steps
With a proven funnel and multi-channel system now in place, the next phase focuses on expanding into Amazon retail, introducing subscription offers, and scaling international distributors.
Want Similar Results?
If your brand is ready to scale digital acquisition or break into retail partnerships with an Al accelerated system - get in touch with 7 Mile Media today.
Performance Snapshot
Start:
Zero online presence, no digital footprint, no distributor network.
Improvement:
5x Meta sales growth,
50% CPA reduction,
47 new partnerships,
global expansion.
Engagement and awareness
650,000+ post engagements in 90 days, international brand reach established.
Seo:
300% organic traffic growth, 90 SEO-rich articles published in 90 days, strong search visibility foundation.
