MARKETING EDUCATION
CLIENT CASE STUDIES
Our client is a highly-successful online coaching company helping new entrepreneurs from around the world create and build successful online businesses.
The owner – a veteran of online entrepreneurship – started the business in 2018 and whilst successful, was looking for accelerating the company’s growth substantially in 2020 and beyond.
More specifically, the owner was encountering significant profitability challenges with his YouTube and Google advertising campaigns and approached 7 Mile with a goal of optimizing and then scaling their campaigns.
The Approach
YouTube
Auditing:
We conducted a deep-dive audit on the client’s existing YouTube campaigns to identify where the specific problems were occurring and what assets and tests were missing. This gave us a basis to create new test campaigns and, aligned with the target cost-per-acquisition goals of the company.
Tracking
Development:
During the initial YouTube audit, we also identified specific areas of tracking that required significant improvement which, in turn, we implemented.
This was critical in ensuring that ongoing or new campaigns were being tracked correctly which would provide richer data for Google’s advertising algorithm and therefore, allow us to improve campaign performance over time.
At a later stage, we also collaborated with the client’s team to implement more advanced tracking solutions.
Full Creative, Analytics
and Funnel Optimization:
The client already had a reasonably solid bank of YouTube Ads but each creative required a more rigorous testing methodology against multiple targeted audiences to find the best possible combinations.
And whilst the core funnel was already thoroughly tested by the client, we provided ongoing support and consultancy to make small incremental changes to their funnel to optimize the target cost-per-acquisition and resulting profitability.
7MILE MEDIA
Results
- 2416% Increase in Profitability within 6 months.
- More than 75 million YouTube Video Impressions to Targeted Audiences.
- 48 Customized YouTube Video Ads tested.
- More than 150 audience variations tested.
- 61.363 Funnel Conversion Points Measured and Analyzed for Continuous Funnel Improvements.
Profit After
Ad Spend
Ready To Join Our List Of Successful Clientele?
7 Mile Media is a digital marketing agency specializing in direct- response advertising and funnel optimization. We help our clients accelerate their growth while maximizing returns on investment.
7 MILE MEDIA IS DIGITAL MARKETING AGENCY SPECIALIZING IN DIRECT-RESPONSE ADVERTISING AND FUNNEL OPTIMIZATION TO HELP OUR CLIENTS ACCELERATE THEIR GROWTH WHILST MAXIMIZING RETURNS ON INVESTMENT.
WE HAVE A TEAM OF HIGHLY EXPERIENCED AND TALENTED STAFF FROM AROUND THE WORLD ACROSS MULTIPLE TIME-ZONES
- Full Creative Development team including copywriters, design and video editing specialists.
- Full Marketing Technical Support Team.
- Full Analytics and Conversion Rate Optimization coverage.
- Account Strategist and Campaign Manager dedicated on each client account.
WELL OVER $100M IN HIGHLY-OPTIMIZED ADVERTISING SPEND ACROSS MULTIPLE ADVERTISING PLATFORMS.
DOZENS OF SATISFIED CLIENTS: OUR GOAL IS TO EXCEED YOUR EXPECTATIONS AND KEEP YOU AS OUR CLIENT FOR THE LONG-TERM.
CONTINUOUS TESTING OF CREATIVE AND FUNNELS TO FIND EVEN GREATER OPPORTUNITIES.
STRATEGIC DIGITAL MARKETING CONSULTANCY AND COMMUNICATION WHICH INCLUDES:
- 100% transparency via regular reporting.
- Regular communications (every 3 days) via our Project Management platform and bi-weekly calls
- Advertising Compliance consulting to make sure your advertising assets are protected.
SAVE TIME AND MONEY:
- We have a strict policy on being clear and straightforward.
- We will tell you the truth even if you disagree with us.
