JetTrades is a leading financial education company serving the Spanish-speaking market across Latin America and the United States.
Thanks to four years of continuous organic social media efforts in Instagram by the owner, JetTrades grew to around $100k in monthly revenue but was frustrated by the speed of revenue and margin growth.
As a result, the owner approached 7 Mile Media to build a customized paid media strategy to accelerate growth.
After conducting a feasibility study, we determined that a blended approach with YouTube, Google Search and Google’s Discovery advertising networks would lead to the best initial results. Once the initial advertising was proven, we also recommended moving into Facebook and Instagram.
Creative development and testing is crucial to the success of any advertising campaign and so we worked with the client to develop scripts with our specialist YouTube Script Copywriting team and, develop the visual strategy with our Video Creative team.
Before launching the advertising campaigns, we analyzed the client’s data and identified several opportunities to improve the conversion rates on the customer journey via the client’s funnel. Consequently, we developed a specific Conversion Rate Optimization plan by making controlled changes on various aspects of the funnel on a bi-weekly basis.
