CLIENT CASE STUDIES
JetTrades is a leading financial education company serving the Spanish-speaking market across Latin America and the United States.
Thanks to four years of continuous organic social media efforts in Instagram by the owner, JetTrades grew to around $100k in monthly revenue but was frustrated by the speed of revenue and margin growth.
As a result, the owner approached 7 Mile Media to build a customized paid media strategy to accelerate growth.
The Approach
Paid Media
Channel Selection:
After conducting a feasibility study, we determined that a blended approach with YouTube, Google Search and Google’s Discovery advertising networks would lead to the best initial results. Once the initial advertising was proven, we also recommended moving into Facebook and Instagram.
Creative
Development:
Creative development and testing is crucial to the success of any advertising campaign and so we worked with the client to develop scripts with our specialist YouTube Script Copywriting team and, develop the visual strategy with our Video Creative team.
Analytics and
Funnel Optimization:
Before launching the advertising campaigns, we analyzed the client’s data and identified several opportunities to improve the conversion rates on the customer journey via the client’s funnel. Consequently, we developed a specific Conversion Rate Optimization plan by making controlled changes on various aspects of the funnel on a bi-weekly basis.
7MILE MEDIA
Results
- 499.76% Increase in Revenue Year-on-Year (January through April and excluding seasonal fluctuations)
- More than 37 million YouTube Video Impressions to Targeted Audiences
- 13,811,321 Impressions to Niche Audiences in Facebook and Instagram
- 37 Customized YouTube Video Ads tested (more ongoing)
- 295 Personalized Ads produced for Facebook and Instagram
- 41.874 Funnel Conversion Points Measured and Analyzed for Continuous Funnel Improvements
JET TRADES
Revenue Growth
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7 Mile Media is a digital marketing agency specializing in direct response advertising and funnel optimization. We help our clients accelerate their growth while maximizing returns on investment.
WE HAVE A TEAM OF HIGHLY EXPERIENCED AND TALENTED STAFF FROM AROUND THE WORLD ACROSS MULTIPLE TIME-ZONES.
WE HAVE A TEAM OF HIGHLY EXPERIENCED AND TALENTED STAFF FROM AROUND THE WORLD ACROSS MULTIPLE TIME-ZONES
- Full Creative Development team including copywriters, design and video editing specialists.
- Full Marketing Technical Support Team.
- Full Analytics and Conversion Rate Optimization coverage.
- Account Strategist and Campaign Manager dedicated on each client account.
WELL OVER $100M IN HIGHLY-OPTIMIZED ADVERTISING SPEND ACROSS MULTIPLE ADVERTISING PLATFORMS.
DOZENS OF SATISFIED CLIENTS: OUR GOAL IS TO EXCEED YOUR EXPECTATIONS AND KEEP YOU AS OUR CLIENT FOR THE LONG-TERM.
CONTINUOUS TESTING OF CREATIVE AND FUNNELS TO FIND EVEN GREATER OPPORTUNITIES.
STRATEGIC DIGITAL MARKETING CONSULTANCY AND COMMUNICATION WHICH INCLUDES:
- 100% transparency via regular reporting.
- Regular communications (every 3 days) via our Project Management platform and bi-weekly calls
- Advertising Compliance consulting to make sure your advertising assets are protected.
SAVE TIME AND MONEY:
- We have a strict policy on being clear and straightforward.
- We will tell you the truth even if you disagree with us.
