CASE STUDY
OVERVIEW
THE STORY
accredited education institution
Innovative education company offering degree program in
cutting-edge technology sectors
Tuition is on an Income Sharing Agreement (ISA). Students have
no out-of-pocket costs.
Offers were new to market.
THE CHALLENGE
WHAT WE HAD TO SOLVE
LOW MARKET AWARENESS
LOW MARKET AWARENESS
HIGH-TICKET
ORDER VALUE
($30,000)
HIGH-TICKET ORDER VALUE ($30,000)
COMPLETELY
UNTESTED
MARKETING
ASSETS
COMPLETELY UNTESTED MARKETING ASSETS
THE SOLUTION
WHAT WE DID
AD CREATIVE AND COPY DEVELOPMENT
AD SCALING CONSULTING
CAMPAIGN STRUCTURING BASED ON CURRENT BEST PRACTICES
ESTABLISHED SYSTEMS FOR PROVING NEW OFFERS WHILE EXPANDING TARGETING
FACEBOOK /INSTAGRAM AD SETUP MANAGEMENT
CAMPAIGN OPTIMIZATION AND SCALE
CONSISTENT PERFORMANCE AT 25-50% BELOW KPI
MAINTAINED PROFITABILITY AT SCALE
THE SOLUTION
WHAT WE DID
THE RESULT
OUR IMPACT ON FACEBOOK
Target KPI: 3.0 Return on Ad Spend (300%)
Actual KPI: 20-34 Return on Ad Spend (2000-3400%)
Cost Per Enrollment: $739
Average for Private Institutions Nationwide: $2,357 (3.19X Higher)
Is Your Marketing
optimized
?
7 MILE MEDIA
HOW WE HELP
STRATEGY
CONSULTING
MARKETING
BEST
PRACTICES
FULL STACK
TEAM
MAXIMUM
SALES
CONSULTING
CONVERSION
OPTIMIZATION
WHAT OTHERS ARE SAYING
Dr. Vincent Depasquale
“We’ve been with multiple companies over the years and
we’ve never felt so comfortable with an agency than we
did with 7 Mile… Their education level in their business is
far and above anyone else we’ve ever met… Honestly one of
the best experiences I’ve had in my professional career”
WHAT OTHERS ARE SAYING
“Having partnered with the 7 Mile team has quickly elevated our ability to scale and grow”
“Having partnered with
the 7 Mile team has
quickly elevated our
ability to scale and
grow”
Eric Christenson
